The CMC Rising Stars Recognition is the industry’s premier award for outstanding advertising professionals age 35 and under. This is a way for our industry to recognize young professionals who are making a significant impact on the industry through their leadership, career achievements and personal qualities, which also inspire others to excel.
The 2019 awards was presented at CMC Annual Summit that took place June 10-12 at the Statler Hilton in Dallas, TX.
RISING STARS CLASS OF 2019
Three young executives were inducted as the Rising Stars Class of 2019
Jonathan Garcia, associate creative director, ALMA
Jonathan began his career at Badillo Saatchi & Saatchi Puerto Rico where he worked on clients including Toyota, Lexus, Wendy's, P&G, Home Depot, JCPenney and General Mills. There, he and his team earned El Ojo de Iberoamérica, FIAP and the first Cannes Lion of the island in the category of print. Afterwards, he moved to Leo Burnett in Chicago where he worked on the Marlboro and Samsung accounts. After a few brutal winters, Jonathan moved to Miami where he currently serves as associate creative director at Omnicom-owned ALMA in Miami. His work on Sprint, AARP, McDonalds, Pepsi, Purina and Kingsford have earned him numerous accolades, including the EFFIE, FIAP, El Ojo de Iberoamérica, El Sol Festival, Clio Awards and Wave Festival. He also was recognized with ALMA’s AURA Award, an exclusive award reserved for the top creative every year. Jonathan has been published in Ad Age, AdWeek, Lürzer's Archive, Now This, Campaign, Forbes, The Guardian, Latin Spots, Univision, Telemundo and Huffington Post among others.
Isabel Rafferty Zavala, CEO, Canela Media
Isabel is a mobile marketing pioneer who’s recognized in her industry for her avant-garde approach and success in launching digital marketing companies. After launching and establishing her career in digital media across local newspapers, Univision and Telemundo, Isabel was hired by ImpreMedia to help lead the company’s digital media sales initiatives for the West Coast. Her passion for mobile marketing led her to be entrusted by AdsMovil to launch the opening of their Los Angeles, New York and Chicago offices where she grew sales to $10 million. Isabel launched her own business, Mobvious Media, a company dedicated to reaching U.S. Hispanic and African American audiences via mobile advertising. She successfully positioned Mobvious as the #2 largest Hispanic-focused ad network, according to Comscore. In May 2019, Isabel launched Canela Media Inc., a company dedicated to multicultural U.S. influencers and digital audio. Her entrepreneurial spirit and passion for the Hispanic marketplace makes her one of the youngest and most successful business leaders in the Hispanic advertising industry.
Verónica Ruiz del Vizo Pedrique, chief creative officer, Mashup Interactive
Verónica is a digital strategist and social entrepreneur with more than 12 years of experience in digital communications and strategy. Recognized by the American Embassy and the American State Department as “greatest businesswoman under 35” to represent Latin America at the GES in India, Verónica is cofounder and CEO of Mashup Agency. In addition to providing digital strategy to Venezuelan foundations, celebrities and democratic organizations, she is the founding professor of the first Social Media Master in Venezuela of the Andres Bello Catholic University. She has served as director and cofounder of Dar Learning, an e-learning platform where professionals of marketing, communication and businesses teach online classes for U.S. Hispanics and Latin Americans. With “dreamer and doer” as her life mantra, Verónica has provided more than 6,000 scholarships and online courses to women in vulnerable situations, giving them the skills to achieve financial freedom.
To view the photos of the ceremony click here to view Facebook album.
Past recipients of the CMC Rising Stars Award include: