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CMC University


The CMC University* is our exclusive webinar series provided as a benefit to our members. Our webinars present high-caliber content from top industry thought leaders, cutting-edge research, and educational panels. Not only do members get first and unlimited access to CMC’s groundbreaking research, but CMC University features dynamic and interactive one-hour sessions with notable news-makers, C-suite leaders and top trendsetters in the industry.

*Please note that all CMC University webinars prior to 2018 are listed as AHAA University.


Upcoming Webinars:

Fact or Fiction  - The Current State of the Hispanic Market

Rescheduled! New date: Thursday, August 16th, 2018 at 2:00 p.m. EDT

Did you missed the presentation at the CMC Annual Conference?

Register today to attend the live webinar!

A lot has been speculated about the current state of the Hispanic market. Everything from the political landscape to the rapidly changing omni-channel shopping experience challenges marketers, manufacturers and retailers to separate rhetoric from reality. Join us for a session about what is fact and what is fiction.

• The political landscape has caused Hispanics to spend less. Fact or fiction?
• Hispanics are spending less. Fact or fiction?
• Hispanics are shopping different channels. Fact or fiction
• And many other myth busters.

So what really happened with Hispanic Consumer Packaged Goods spending in 2017?

Presenter: Vanna Tran, Multicultural Growth and Strategy, Director - Nielsen



Use the below link to join the session:




CMC-U On Demand:




Encouraging Marketers to Play the Long Course

According to Deanie Elsner, former Kraft CMO, most marketers have been playing the short course. Historically, growth has come without effort – marketers ask themselves why would I lean further in? This CMC-U On Demand webinar is an encore presentation of Ms. Elsner's riveting keynote at the 2015 Annual Conference where she explores the importance of the Hispanic consumer, the pillars of agile and addressable marketing, and the disconnect of why marketers don't often see the big Hispanic picture when making investment decisions.

Speaker: Deanie Elsner, former CMO, Kraft




Past Events:



For webinars 2014 and older, please email info@culturemarketingcouncil.org.

Cross-Platform Measurement in the Evolving Landscape (Members Only)