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CMC University


The CMC University* is our exclusive webinar series provided as a benefit to our members. Our webinars present high-caliber content from top industry thought leaders, cutting-edge research, and educational panels. Not only do members get first and unlimited access to CMC’s groundbreaking research, but CMC University features dynamic and interactive one-hour sessions with notable news-makers, C-suite leaders and top trendsetters in the industry.

*Please note that all CMC University webinars prior to 2018 are listed as AHAA University.


Upcoming Webinars:


Looking Ahead! Trends for 2019

Thursday, December 13th at 2:00 pm ET

Expectations for 2019: (Multi)Culture As A Business Imperative. With culture specialization and segmentation continuing to be hot topics, our industry is looking ahead to what we can expect for Hispanic and multicultural marketing budgets, activations and the expanding role culture plays across all marketing disciplines in 2019. A stellar panel of leaders will bring out their crystal balls and share their predictions, insights and musings for the new year.

Moderated by CMC Education Chair Sandra Alfaro, managing director at Wing, this webinar features the following stellar panel of industry leaders: 

Stacie M. de Armas, Vice President Strategic Initiatives & Consumer Engagement,  Nielsen
Quim Gil, Principal and Head of Planning, Richards/Lerma
Eduardo Pérez, Founding Partner, PM3
Roberto Ruiz, Executive Vice President, Research, Insights and Analytics, Univision


CMC-U On Demand:




Encouraging Marketers to Play the Long Course

According to Deanie Elsner, former Kraft CMO, most marketers have been playing the short course. Historically, growth has come without effort – marketers ask themselves why would I lean further in? This CMC-U On Demand webinar is an encore presentation of Ms. Elsner's riveting keynote at the 2015 Annual Conference where she explores the importance of the Hispanic consumer, the pillars of agile and addressable marketing, and the disconnect of why marketers don't often see the big Hispanic picture when making investment decisions.

Speaker: Deanie Elsner, former CMO, Kraft




Past Events:



For webinars 2014 and older, please email info@culturemarketingcouncil.org.

Cross-Platform Measurement in the Evolving Landscape (Members Only)