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CMC University


The CMC University* is our exclusive webinar series provided as a benefit to our members. Our webinars present high-caliber content from top industry thought leaders, cutting-edge research, and educational panels. Not only do members get first and unlimited access to CMC’s groundbreaking research, but CMC University features dynamic and interactive one-hour sessions with notable news-makers, C-suite leaders and top trendsetters in the industry.

*Please note that all CMC University webinars prior to 2018 are listed as AHAA University.


Upcoming Webinars:

CMC Webinar: Power Panel in celebration of Women’s History Month

Thursday, March 29th at 2:00 pm EDT

As March is Women’s History Month, let’s spend an hour with a few of the women that are influencing our industry. Join us to be inspired by the personal journeys of these diverse and powerful female leaders.

We will discuss the value of female leadership, how women’s roles have evolved in the workplace, what obstacles they’ve had to overcome to achieve success, as well as the many glass ceilings that have yet to be shattered.

Moderated by CMC Education Committee Chair Sandra Alfaro, our panel of female leaders will include:

• Ana Ceppi, Senior VP, Hispanic Strategy & Client Experience, NBCUniversal
• Carla Eboli, Chief Reputation Officer, Dieste
• Mebrulin Francisco, Managing Partner, Marketing Analytics, GroupM
• Nuria Santamaria Wolfe, Co-Founder and CEO, Encantos Media


CMC-U On Demand:




Encouraging Marketers to Play the Long Course

According to Deanie Elsner, former Kraft CMO, most marketers have been playing the short course. Historically, growth has come without effort – marketers ask themselves why would I lean further in? This CMC-U On Demand webinar is an encore presentation of Ms. Elsner's riveting keynote at the 2015 Annual Conference where she explores the importance of the Hispanic consumer, the pillars of agile and addressable marketing, and the disconnect of why marketers don't often see the big Hispanic picture when making investment decisions.

Speaker: Deanie Elsner, former CMO, Kraft




Past Events:



For webinars 2014 and older, please email info@culturemarketingcouncil.org.

Cross-Platform Measurement in the Evolving Landscape (Members Only)