Fact or Fiction - The Current State of the Hispanic Market

August 16th, 2018 

Did you missed the presentation at the CMC Annual Conference?

A lot has been speculated about the current state of the Hispanic market. Everything from the political landscape to the rapidly changing omni-channel shopping experience challenges marketers, manufacturers and retailers to separate rhetoric from reality. What is fact and what is fiction?

• The political landscape has caused Hispanics to spend less. Fact or fiction?
• Hispanics are spending less. Fact or fiction?
• Hispanics are shopping different channels. Fact or fiction
• And many other myth busters.

So what really happened with Hispanic Consumer Packaged Goods spending in 2017?

Vanna Tran, Multicultural Growth and Strategy, Director - Nielsen



CMC Webinar: Power Panel in celebration of Women’s History Month

March 29th, 2018 

March is Women’s History Month, we spend an hour with a few of the women that are influencing our industry. Be inspired by the personal journeys of these diverse and powerful female leaders.

We discussed the value of female leadership, how women’s roles have evolved in the workplace, what obstacles they’ve had to overcome to achieve success, as well as the many glass ceilings that have yet to be shattered.

Moderated by CMC Education Committee Chair Sandra Alfaro, our panel of female leaders included:

Ana Ceppi, Senior VP, Hispanic Strategy & Client Experience, NBCUniversal
Carla Eboli, Chief Reputation Officer, Dieste
Mebrulin Francisco, Managing Partner, Marketing Analytics, GroupM
Nuria Santamaria Wolfe, Co-Founder and CEO, Encantos Media

The Strategic Future of AHAA: A Can’t-Miss Town Hall Webinar

January 30th, 2018

On January 31st, AHAA made a HUGE announcement, one that will reinforce our commitment to elevate the quality and effectiveness of U.S. marketing by harnessing the power of cultural expertise and impact to drive business results. Be one of the first to learn where AHAA is headed as an organization. On Tuesday, January 30th, Immediate Past Chair Linda Lane Gonzalez and Chair Isaac Mizrahi announced our exciting strategic changes. 

Moderated by Sandra Alfaro, managing director of wing

Linda Lane Gonzalez, president of viva partnership
Isaac Mizrahi, co-president & COO of Alma


Download Presentation (PDF)